Much of Bob Spraker’s 40-year career has been dedicated to the hospitality industry, focusing on sales leadership, marketing strategy and revenue management. He has a proven track record backed by results and analytics, at on-property, above property and at corporate levels, in hotel and conference center environments.
His diverse background includes experience as Vice President of Sales & Marketing for Shaner Hotels in State College, PA; Director of Marketing at the 900+ room Xerox Document University Training and Conference Center in Leesburg, VA; Director of Sales & Marketing at the Holiday Inn University in Olive Branch, MS; and National Director of Sales for Universal Hotels in Alexandria VA. Bob has also held various sales and operations management positions with Servico, and Hyatt Hotels.
A graduate of the School of Hotel Administration at Cornell University, Bob has served in a variety of membership and leadership roles with IACC, SGTP, and most recently as a member of the Management Company Sales & Marketing Advisory Board of HSMAI. He has also been a guest lecturer at the University of Delaware Hotel, Restaurant and Institutional Management program, the Hospitality and Tourism Program at North Carolina Central University, and the Hotel, Restaurant & Institutional Management program at Penn State University.
Bob started The RMS Factor in 2016 to provide a full range of revenue-generating sales, marketing and revenue management strategies, concepts and support - to hotel owners and management companies who operate select service and full service hotels - with a goal of improving market share, optimizing and maximizing revenue performance.
The RMS Factor provides business improvement solutions to its hospitality clients by leveraging the interdependencies between reputation management, inspiring marketing and strategic selling.
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