Enhance Your Property's Reputation
Traditional marketing methodologies are losing effectiveness as guests place greater trust in the online feedback placed by other guests. These prospective guests have become highly critical of the responses provided by a hotel to these guest reviews. And if you do not respond to all reviews on an honest, straight forward and timely basis, you leave the impression that you just don’t care.
Studies have shown that unless you consistently achieve review scores of 4 or greater, you are leaving occupancy; increased revenues and market share; and higher profitability on the table.
If you feel there is room for improvement with your hotel’s reputation, the RMS Factor’s reputation management methodologies can guide you in focusing your efforts to establishing that trust - and by doing so your hotel will achieve the levels of success it deserves.
We place our focus on the following:
Review Guest Responses and Management Replies
Identify Most Common Review Site and Online Comments
Establishing confidence and trust with your responses
Compare customer responses with website general information message
Strengthen the Service Culture at Your Hotel
"The Answer is Yes - Now What's the Question" Attitude
"Own It - Solve It" Empowerment
Assess Management Leadership
Leadership vs. Management vs. Directives
Leadership by Walking Around
Walking the Walk of the Talk You Talk