Establish Marketing That Inspires
“If selling is the journey to achieving higher revenues, marketing is the roadmap – you need both”.
A recent report from Forrester Research, indicates just eight percent of businesses have achieved proper marketing-sales alignment, meaning 92 percent of companies are operating with poorly aligned, disjointed strategies, visions, and content with its marketing and sales efforts.
Despite the best intentions, the conventional thinking of marketing and sales leaders around how to align these two teams is flawed, as it addresses the symptoms rather than the cause of the disparity. Without a common focus point — the wants & needs of the guest — all other efforts to align these two groups are like trying to mix oil and water. Traditionally, hoteliers have unnervingly focused the marketing message toward what they thought the guest should have, rather than by determining what the guest really wanted.
Is your business one of the 92% for which improvement is warranted?
The RMS Factor’s Marketing That Inspires methodologies are closely aligned with its Reputation Management and Strategic Selling initiatives, by focusing on the guest’s perspective to improve your hotel’s market share and drive revenue results.
Sales & Marketing Plan Development
Sales & Marketing Plan Review
Sales & Marketing Strategy and Tactics Development
Identity | Awareness | Voice
Refine Property Awareness - your existence is known
Optimize Property Identity - initial impression when hearing the hotel's name
Develop Your Property Voice - communicating your unique attributes
Collateral Material Development - print and/or digital
Vanity Website Development - concept | project management | implementation
Social Media Development - from strategy to deployment