Optimize Your Sales Focus



How is your hotel positioned among its competitors?
How aligned are sales efforts in focusing on the right prospects – those who can make the most significant impact?
Is most of your business coming from focused, targeted high result-producing accounts, or are you trying to sell to the masses?
The RMS Factor’s Strategic Selling methodologies, working in harmony with its Marketing That Inspires initiatives enable you to optimize your sales efforts by placing a razor focus on sourcing and acquiring the best business, at targeted rates, at the right times.

Sales Assessment
Sales Department Audit/Review
Sales Mystery Shopping – Your Hotel
Sales Mystery Shopping – Your Competitors

Business Positioning
Review and Refine Market Mix
Identify "Vital Few" Market Segments
Know Your Competition
Articulate Competitive Advantage

Sales Activity Deployment
Sales Funnel Prospecting Methodology
“Top Five” Account Acquisition Program
Marketing and Selling Depressed Periods
Cultivating Customer Relationships